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Thursday, April 21, 2011

Comcast To Provide Sportscasts for KNTV, SF

Starting in June, Comcast SportsNet Bay Area will provide daily sports coverage on the Bay Area's NBC affiliate, KNTV, the stations announced Tuesday.

The segments will appear on the network's 6 and 11 p.m. newscasts and will be hosted by Comcast's existing sports anchors and analysts, according to sfgate.com.

NBC Bay Area President and General Manager Richard Cerussi told The Chronicle that no jobs would be lost in the process, with KNTV's staff of sports reporters and producers moving to the news operation.

Former sports anchor Raj Mathai is now the weeknight news anchor.

"The good news is we'll no longer be dependent on the hard work of a small team," Cerussi said. "Our belief is it takes an organization like CSN, with its resources, to fully cover an area that has eight pro teams and six Division I colleges."

The agreement extends a partnership that began in 2008 to use Comcast SportsNet production resources for live Giants telecasts on KNTV. That partnership grew closer this year when the FCC approved Comcast's acquisition of a majority stake in NBC Universal.

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