Deace Moves His Brand To Multi-Platforms

Former WHO Radio talker to consult, do sports talk show

DesMoines Register photo

Former WHO Radio talk-show host Steve Deace said Wednesday he will become a political consultant and will co-host a nationally syndicated sports talk radio program.

Williams Petroski at desmoinesregister.com reports Deace says he is establishing his own company in an effort to create his own brand during an era in which the Internet has dramatically changed the media landscape.

“This way I can make some money doing TV, some money doing an Internet site, and some money doing a radio show,” he said. “I can put it on multiple platforms and not require each one to pay me a princely sum, but enough on each one that I am still making the kind of money that I am worth and that I need to make.”

Deace, 37, who is known for his Christian fundamentalism and conservative political views, resigned from WHO effective Jan. 28 in what was described as friendly parting.

He said Wednesday he is forming a company, Veritas Group LLC, which will serve as the “central hub of his media endeavors,” as well as political consulting.

“I’ve received a total of 11 directed or indirect job inquiries in the past few weeks that would allow me to do either politics or media,” Deace said. “However, I’ve decided to pursue a path that will allow me to be involved in both politics as well as media simultaneously.”

Read more here.

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