White House Hones Online Messaging Operation
As the 2012 presidential campaign kicks into gear, President Obama's White House media operation is demonstrating an unprecedented ability to broadcast its message through social media and the Internet, at times doing an end-run around the traditional press.
According to a story at abcnews.com, the White House Press Office now not only produces a website, blog, YouTube channel, Flickr photo stream, and Facebook and Twitter profiles, but also a mix of daily video programming, including live coverage of the president's appearances and news-like shows that highlight his accomplishments.
"Advise the Adviser: Your Direct Line to the White House," the administration's latest online program launched last week, encourages viewers to offer "advice, opinions and feedback on important issues" and promises a response from a senior administration official in return.
"We're striving to not just have a passive website where people can read about what's happening but create a method of interaction and feedback," said White House spokesman Josh Earnest.
It joins "Open for Questions," a periodic series of live moderated video chats with officials, "West Wing Week," a magazine-style show featuring the president behind the scenes, and other live-streaming events, including an annotated version of the State of the Union address, all intended to more directly disseminate the administration's message.
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