Colossal Storm Bolsters The Weather Channel

Bad weather was very good to The Weather Channel Companies and weather.com on Monday.

According to the TV Guy, Hal Boedeker at the orlandosentinal.com, people seeking news about the giant winter storm bolstered TWCC to a record 217.4 million page views for the day — the former record was 178 million page views on Feb. 9 last year.

And weather.com hit a record 126.7 million page views for the day with 18.2 million unique visitors. The previous record was 16.2 million unique visitors on Feb. 9 last year.

And don’t you think those records were broken today?

Also on Monday, the TWC Mobile Web hit 15.1 million page views, and the Weather Channel for iPhone app hit 35.2 million page views.

The Weather Channel in prime time reached 656,000 viewers — and 358,000 were in the 25-to-54 age group prized by advertisers.

Read more here.