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Friday, December 3, 2010

Idea: The B101 Christmas Choir Competition

Best Promotion of the Week

Top rated 101.1 WBEB-FM (B101) in Philadelphia has come up with a terrific holiday promotion that capitalizes on the popularity of the Fox TV Show "Glee!"

They are sponsoring a Christmas Choir competition inviting Philadelphia area school choirs, kingergarten through 12th grade, to submit song submissions which could lead to prizes and honors.

B101(website) is currently in the process of selecting the (18) eighteen finalists which will be featured on their morning show beginning Monday, December 6, 2010 at 7:00am. Each day listeners will be able to vote online for your favorite choir and help choose this year’s Christmas Choir winners!

Winners each receiving $5,000 for their school’s music program, courtesy of B101 and a local Mercedes-Benz dealer and perform live on stage December 19th at Holiday Pops Concert with Peter Nero and the Philly Pops!

For more information, click here.

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