The Big One WLW Shuffles

Big shake-up at The Big One: Less than two weeks as WLW-AM night guy, Doc Thompson moves to 9am-noon on Monday from the 9pm shift. according to John Kiesewetter's TV & Media blog at cincinnati.com:

The move makes sense, he’s more like Mike McConnell than Scott Sloan. He should do very well. Sloan moves to afternoons with Tracy Jones, replacing Eddie Fingers, who was canned on Oct. 7. Sloan did double duty  yesterday, doing his morning show and then working with Tracy. Last night he wrote on his blog that Friday was “double duty one last time. 9a-noon and 3-6pm.” What he didn’t say was that he’s lost his morning slot in less than five months.

Sloan was named permanent morning host replacing McConnell just three months ago. WLW-AM sent out a press release on July 28, as McConnell was leaving the payroll, saying that Sloan got the gig after doing the morning show since June. (McConnell wasn’t allowed to return to the 700 airwaves after he signed with Chicago’s WGN-AM.)  Sloan had been the night guy for about 10 years. If they issue another release explaining why the Sloan morning experiment has ended so soon, I’ll post it.

Thompson, 41,  is doing double duty for Clear Channel, continuing his 3-6 p.m. show on Richmond’s WRVA-AM. Thompson started on WLW-AM on Monday, Oct. 11. Sloanie at times was too flippant and goofy for 9 am, at least for the listeners accustomed to McConnell. Did anyone hear Sloan’s “squirt the dirt” topic last summer, when he suggested people pee on the Great American Ball Park infield?  Don’t think we’ll hear Doc do that. I’ve also heard that WLW ratings dropped since Sloan replaced McConnell… and as they say at WLW, it’s all about ratings and revenues.  Thompson was on at 10 am today with Sloan, saying “it was really weird” when he was called in and told he was moving from nights to days.

Read more here.