Listeners Spend Most TSL With AM/FM Radio

AM/FM radio maintains its position as the dominant force in the expanding audio landscape, capturing 61% of all ad-supported listening time and reaching 93% of U.S. adults monthly, according to a new analysis by Katz Radio Group.

Despite the proliferation of streaming services and podcasts, traditional radio significantly outperforms its digital competitors in ad-supported share, with podcasts capturing 21% of listening time in Q4 2025 and streaming audio taking just 15%, based on Nielsen and Edison Research data. Furthermore, radio remains the undisputed leader in the vehicle, with 73% of Americans tuning in during their commutes and travels.

Share of Daily Time Spent w/Ad Supported Audio Persons 18+

 While broadcast radio leads, the broader digital audio ecosystem is expanding rapidly across platforms and demographics. Online audio now reaches 233 million Americans—or 76% of the population—on a monthly basis, with 70% listening weekly. This growth is particularly notable among adults 55 and older, whose monthly online audio consumption surged from 52% to 70% over the past two years.

Radio is successfully adapting to this digital shift, expanding its presence beyond traditional receivers. With smartphone ownership at 91% and smart speaker penetration at 39%, consumers are increasingly streaming AM/FM broadcasts through apps and voice-enabled devices at home.

Ultimately, Katz concludes that as media consumption habits continue to fragment across various services and devices, radio serves as the stable foundation of the audio ecosystem, offering advertisers unmatched scale, accessibility, and consistent reach throughout the day.