As 2025 comes to a close, Katz reflects on another year of impactful research, fresh perspectives, and data-driven storytelling across the radio landscape. This year, Katz explored a wide range of topics shaping today’s audio marketplace; from quick-serve restaurants and liquor brands to home improvement, telecom, and more.
Looking ahead to 2026, Katz is planning more insights, analyses, and case studies designed to keep radio, agency, and advertiser partners ahead of the curve in an ever-evolving audio environment.
Here are Katz’s most-read insights from 2025, along with a bonus roundup of the year’s most-viewed case studies from our growing library!
🠊The Latest Look at Radio’s Place in the Media Landscape: Katz explores radio’s impact in a crowded media environment, showing how it remains a powerful tool for reaching and motivating audiences. The report offers key insights for brands looking to maximize the effectiveness of their audio strategy. READ MORE.
🠊The Importance of the Black American Consumer: The Black American Consumer Impact report examines how culture, community, and media intersect to shape today’s marketplace. It offers valuable perspective for brands looking to build relevance, trust, and connection through audio. READ MORE.
🠊Radio Delivers Affluent Consumers: This report shows that radio delivers affluent, engaged listeners who are influential in their households and communities. The wrap showcases radio’s role in driving awareness, consideration, and engagement among key decision-makers. READ MORE.
🠊Radio's Reality Beats Perceptions: This edition shows that radio consistently outperforms expectations, delivering real-world results that surpass common perceptions. Katz provides key insights for brands looking to leverage radio’s true reach and effectiveness. READ MORE.
🠊Radio's Unique Benefits are Local and Personal: They explore radio’s unique strengths; its local presence and personal connection with listeners. The report highlights how radio builds trust, relevance, and engagement in ways other media often can’t. READ MORE.
🠊Radio Ads Motivate Consumer Action: Their findings highlight radio’s effectiveness in driving awareness, consideration, and next steps across the purchase journey. READ MORE.
🠊Turn Traffic into Opportunity with Radio: Katz explores how radio turns time spent in traffic into valuable advertising opportunity. The report highlights radio’s strength in reaching engaged commuters and influencing consumers during key moments of the day. READ MORE.
🠊Radio Fills the Engagement Gap Across Demos: As attention becomes harder to capture, radio continues to deliver. The report shows how radio bridges the engagement gap by reaching consumers when they’re most receptive and driving real impact for brands. READ MORE.
🠊Radio Earns the Trust of the Black American Community: This edition of Sound Answers shows how radio’s authenticity and community presence have built lasting trust among Black American audiences. The insights underscore radio’s power to connect brands with listeners in meaningful ways. READ MORE.
🠊Radio Dominates the Dashboard: As in-car audio options grow, radio still leads the dashboard. Katz shows how radio remains the go-to companion for drivers, delivering reach, attention, and impact where it matters most. READ MORE.