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Saturday, September 7, 2024

TV Ratings: 33M Watched NFL Kick-Off Game

 A rematch of last season’s AFC Championship Game headlined by star quarterbacks Patrick Mahomes and Lamar Jackson, Ravens-Chiefs averaged an NFL Kickoff Game-record Total Audience Delivery (TAD) of 28.9 million viewers on NBC and Peacock, based on live plus same day custom fast nationals from Nielsen and digital data from Adobe Analytics. Ravens-Chiefs topped viewership for last year’s NFL Kickoff Game opener by 5% (27.5 million for Lions-Chiefs).


NBC Sports’ coverage peaked at 33 million viewers in the second quarter (between 9:30-9:45 p.m. ET).

The Average Minute Audience (AMA) for last night’s live stream via Peacock, NBC Sports Digital platforms, and NFL Digital platforms, was 4.6 million viewers – the 2nd most simulstreamed NBC NFL game ever, topping three NBC Super Bowls (trailing only Super Bowl LVI in 2022) – and up 65% from last year’s NFL Kickoff Game (2.8 million).

Last night’s game (8:45 p.m.-11:55 p.m. ET) registered a national TV household rating of 12.6/37. The 37 share is NBC’s largest for any regular-season game since debuting the SNF package in 2006.


Utilizing Nielsen’s new Big Data + Panel methodology, Ravens-Chiefs would stand as the only NFL Kickoff game with an estimated TAD topping 30 million viewers. Under the new methodology, the Nielsen average viewership is projected to increase from 24.3 million viewers to 25.7 million viewers. Adding the 4.6 million streaming viewers, the TAD is 30.3 million viewers.

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