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Wednesday, September 4, 2024

Sports Radio Play-By-Play Listeners Are Engaged


According to a brand-new season-long Nielsen analysis of Portable People Meter tuning for the 2023-2024 season, a total of 64 million people listen to the NFL on Westwood One. This week’s Cumulus Media | Westwood One Audio Active Group® blog outlines findings from the 2024 Westwood One NFL Listening Study.

Key findings of the 2024 Westwood One NFL Listening Study:

  • More engaged: The sports listener is more passionate, giving audio commercials greater impact
  • Mass reach: Buy deep in a game and long in the season to capture the massive 64 million reach
  • Closest to the point of purchase: Reach busy on-the-go people whose “best available screen” is their in-car AM/FM radio
  • Desirable consumers: Reach a young, employed, and upscale audience with greater spending power
  • Makes your TV better: The NFL on Westwood One is an effective way to amplify reach and frequency of an NFL TV campaign

The NFL on AM/FM radio is a reach machine: Each week, new listeners tune in



NFL AM/FM radio broadcasts fit into the busy lives of Americans. Some have to go to the mall to pick up their children. Others are running errands or returning from a trip to visit relatives. In Mountain and Pacific time zones, prime time games air during the drive home from work.

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