iHM Makes Leadership Changes In Texas

iHeartMedia has announced key leadership promotions across its Dallas, Austin and San Antonio markets, reinforcing its position as the leading media company.

Effective immediately, Christine Escobar re-joins the company as Market President for Austin. Rosie Perez steps into the role of Market President for San Antonio. Additionally, George Flora has been elevated to Senior Vice President of Sales for Dallas-Fort Worth.

Christine Escobar

As Market Presidents, Perez will oversee the operations of all seven iHeartMedia San Antonio stations and Escobar will oversee the operations for all five iHeartMedia Austin stations. As Senior Vice President of Sales, Flora will be responsible for driving client success, leading the sales management team, working closely with sellers and growing revenue in the Dallas – Fort Worth region. All three leaders will report to Amy Leimbach, Region President for iHeartMedia Dallas-Austin-San Antonio.

“Rosie, Christine and George are incredibly talented and are the right choice to lead their teams in the Dallas-Austin-San Antonio Region,” said Leimbach. “They each have a strong track record and a unique set of skills that fit their respective markets, with the ability to build and cultivate winning teams.”

Rosie Perez, a 24-year veteran of iHeartMedia San Antonio, has held several roles within the company, including Account Executive, Vice President of Sales and Senior Vice President of Sales. She is a graduate of the University of Texas at San Antonio.

Rosie Perez

“It’s been an honor to be part of the iHeartMedia San Antonio family for over two decades. I am thrilled to take on this new challenge as Market President and to work with such a passionate team. To continue to grow with a company that is constantly innovating and changing the industry is so inspiring and a dream come true for me,” said Rosie Perez, Market President for iHeartMedia San Antonio.

Escobar re-joins iHeartMedia from Univision, where she most recently served as the Austin Market President and General Manager. During her time at Univision, her roles included Director of Sales, General Sales Manager, National Sales Manager and Account Executive. Escobar is a graduate of the University of Texas, Austin.

“I am beyond excited to rejoin the iHeartMedia family, representing our legacy brands in Austin. The audience and client connections that the team has established are unmatched. To be associated with The University of Texas athletics as well as Austin FC shows the true local value that iHeartMedia brings the Central Texas community. I look forward to much success with the organization in Austin and beyond,” added Christine Escobar, Market President for iHeartMedia Austin.

George Flora

George Flora will transition to his new role from the Austin market, where he served as Senior Vice President of Sales. Prior to iHeartMedia Austin, Flora held key positions within iHeartMedia, including Vice President of Sales, Director of Automotive Partnerships in Los Angeles, and Vice President of Sales in Phoenix, AZ. His work portfolio includes sales management roles at Bonneville, ESPN, and CBS Radio.

“I’ll miss the exceptional team in Austin. That said, I’m excited to embrace this new role and build upon the tremendous success in the DFW region. I look forward to leading the talented sales team to continue to deliver innovative solutions and optimistic about the incredible achievements we’ll accomplish together,” said George Flora, Senior Vice President of Sales for iHeartMedia Dallas-Fort Worth.