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Saturday, July 20, 2024

FOX News Digital Leads CNN with Multiplatform Unique Visitors


FOX News Digital finished the second quarter 2024 leading all news brands with multiplatform views and minutes, according to Comscore. 

This marked the 13th consecutive quarter FOX News Digital has been number one with multiplatform minutes and the eighth consecutive quarter it has led with multiplatform views. FOX News Digital closed out the second quarter reaching 9.2 billion total multiplatform minutes, 4.8 billion multiplatform views, and an average of 104 million monthly total digital multiplatform unique visitors.* 

The FOX News Mobile app averaged 5.7 million unique visitors in the second quarter, leading CNN’s mobile app which averaged 4.4 million unique visitors.**In June, FOX News Digital was the top news brand with both multiplatform views and minutes, marking 40 consecutive months as the leader in multiplatform minutes.* During the month, FOX News Digital posted 3 billion multiplatform minutes, 1.6 billion multiplatform views and nearly 108 million total digital multiplatform unique visitors.*** Notably, FOX News Digital led CNN with total digital multiplatform unique visitors for the first time since February. FOX News Digital also led news brands with average views per visit in June, averaging 2.8 views per visit.

FOX News remained the most engaged brand on social media in the competitive set in the second quarter with 77.6 million total social interactions, notching the 41st consecutive quarter FOX News has placed on top, according to Emplifi. 

FOX News drove 24.2 million interactions on Facebook (up 39% year-over-year), 47.8 million Instagram interactions and 5.6 million X interactions for the quarter. On YouTube, FOX News secured 507.8 million according to Shareablee.

FOXBusiness.com notched 514 million multiplatform views, surpassing CNN Business for the ninth consecutive quarter. Additionally, the business network delivered 718 million multiplatform minutes and averaged 24.5 million total digital multiplatform unique visitors during the second quarter, seeing 4% year-over-year growth with unique visitors.****

FOX Business’ videos on YouTube remained the most viewed among the business news competitive set for the 21st straight quarter, driving 168.3 million views, according to Shareablee.****

SECOND QUARTER 2024 FOX NEWS DIGITAL VS. CNN.COM AND NYTIMES.COM

Multi-Platform Total Views
  • FOX News Digital – 4,823,000,000 (up 1% vs. 2Q 2023)
  • CNN.com – 3,398,000,000 (down 4% vs. 2Q 2023)
  • NYTimes.com – 4,621,000,000 (up 27% vs. 2Q 2023)
Multi-Platform Total Minutes
  • FOX News Digital – 9,199,000,000 (down 2% vs. 2Q 2023)
  • CNN.com – 5,466,000,000 (flat vs. 2Q 2023)
  • NYTimes.com – 4,867,000,000 (up 33% vs. 2Q 2023)
Avg. Monthly Total Digital Multi-Platform Unique Visitors
  • FOX News Digital – 104,291,000 (up 10% vs. 2Q 2023)
  • CNN.com – 105,877,000 (down 12% vs. 2Q 2023)
  • NYTimes.com – 75,790,000 (down 3% vs. 2Q 2023)


*Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities. Fox News Digital, CBSNews.com, NBCNews.com, WashingtonPost.com, and ABCNews.com have opted in to account for Social Incremental in Total Digital Multiplatform Unique Visitors, while brands like CNN.com and NYTimes.com have not opted in. Custom-Defined List including CNN.com, NBCNews.com, ABCNews.com, CBSNews.com, Fox News Digital, WashingtonPost.com, NYTimes.com, NYPost Network, Wall Street Journal Online, Insider Inc., and USAToday.com, June 2024, U.S.

**Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities. Fox News Digital, CBSNews.com, NBCNews.com, WashingtonPost.com, and ABCNews.com have opted in to account for Social Incremental in Total Digital Multiplatform Unique Visitors, while brands like CNN.com and NYTimes.com have not opted in. Custom-Defined List including CNN.com, NBCNews.com, ABCNews.com, CBSNews.com, Fox News Digital, WashingtonPost.com, NYTimes.com, NYPost Network, Wall Street Journal Online, Insider Inc., and USAToday.com, June 2024, U.S. & Comscore Mobile Metrix®, Mobile App Only, [FOX News Mobile App and CNN Mobile App], June 2024, U.S.

***Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities. FoxBusiness.com, Yahoo! Finance, CNBC.com, TheStreet.com, Entrepreneur.com have opted in to account for Social Incremental in Total Digital Multiplatform Unique Visitors. Custom-Defined List including FoxBusiness.com, Bloomberg.com, CNBC.com, CNN Business, Entrepreneur.com, Forbes.com, HuffPost Business, MarketWatch, Motley Fool, MSN Money, TheStreet.com, USA TODAY Money, WSJ Online, Yahoo! Finance, June 2024, U.S.

****Source: Comscore Social, PowerRankings, YouTube, June 2024, Report Date: 7/15/2024. Custom-Defined List including CNN.com, NBCNews.com, ABCNews.com, CBSNews.com, Fox News Digital, WashingtonPost.com, NYTimes.com, NYPost Network, Wall Street Journal Online, Insider Inc., and USAToday.com.

*****Source: Comscore Social, PowerRankings, YouTube, June 2024, Report Date: 7/15/2024. Custom-Defined List including FoxBusiness.com, Bloomberg.com, CNBC.com, CNN Business, Entrepreneur.com, Forbes.com, HuffPost Business, MarketWatch, Motley Fool, MSN Money, TheStreet.com, USA TODAY Money, WSJ Online, Yahoo! Finance.

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