Plus Pages

Saturday, February 3, 2024

Twin Cities Radio: WCCO Raises $443K+ for Second Harvest Heartland


Audacy raised over $443,000 to benefit Second Harvest Heartland during News/Talk 830 WCCO’s (WCCO-AM) “Let’s Kick Hunger Day Radiothon,” presented by Lindus Construction, Lexus of Wayzata and Maplewood and Compeer Financial. The amount raised during the 15th annual radiothon, held on February 1, brought the overall fundraising total to over $4.2 million since 2010.

“I couldn’t be prouder of everyone’s hard work on this event. This is yet another great example of how local radio can truly help change lives,” said Jeff Gonsales, Senior Vice President and Market Manager, Audacy Minneapolis. “We’re so grateful that WCCO can partner with Second Harvest Heartland and impact the community on such an amazing and rewarding day.”

“We are overwhelmed by and grateful for the support of WCCO listeners in our mission to end hunger in Minnesota,” said Allison O’Toole, Chief Executive Officer, Second Harvest Heartland. “I also want to thank the amazing partners we have at WCCO and our sponsors from Lexus of Wayzata and Maplewood, Lindus Construction, and Compeer Financial. The money raised on Let’s Kick Hunger Day goes a long way toward helping Minnesota families access the nutritious food they need to thrive.”

The radiothon was conducted onsite at Second Harvest Heartland, live on News/Talk 830 WCCO on February 1 from 6:00 a.m. to 6:00 p.m. CT. Station hosts spoke with members and clients of Second Harvest Heartland, current board members and other leaders in the community fighting against hunger. Interviews for the day included Second Harvest Heartland CEO Allison O’Toole, Minnesota Timberwolves head coach Chris Finch, Minnesota Twins President Dave St. Peter, Twins radio play-by-play voice Kris Atteberry, Minnesota United Chief Executive Officer Shari Ballard, and corporate partners Andy Lindus of Lindus Construction, Jeremy Mertes and Matt Meyer with Lexus of Wayzata and Maplewood, and Jase Wagner of Compeer Financial. Listeners were encouraged to donate via phone banks.

Second Harvest Heartland was created on October 1, 2001, when Second Harvest Great Minneapolis and Second Harvest St. Paul joined forces to bring together more than 44 years of combined history and experience to the fight against hunger. Second Harvest Heartland is among the nation’s largest, most effective hunger relief organizations.

News/Talk 830 WCCO’s 15th annual “Let’s Kick Hunger Day Radiothon” is a part of Audacy’s commitment to making a meaningful difference at scale. Audacy uses its reach and personal connection with listeners to advance causes that promote strong mental health and build sound communities.

📻Listeners can tune in to News/Talk 830 WCCO (WCCO-AM) in Minneapolis on air and nationwide on the Audacy app and website. Fans can also connect with the station via X, Facebook and Instagram.

No comments:

Post a Comment