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Friday, January 26, 2024

Audacy Report Explores the Future of Audio


Audacy has released “The Future of Audio,” a new series offering a bold look at the innovative shifts and trends redefining how we experience and interact with audio content.

Key takeaways, The Future of Audio is…
  • Human...In an Artificial World: As technology becomes more pervasive, the human connection becomes even more valuable.
  • Tribes of Every Shape and Size: Discover how brands are leveraging AI to understand and connect with consumers on a deeper level, delivering ads that feel less intrusive and more relevant.
  • Your Co-Pilot: Audio is riding shotgun as the most innovative co-pilot in the latest fleet of connected cars. With facial recognition and bi-zonal audio, cars will “read the mood” and serve playlists, stations, and even advertising that fits the moment.
  • Creative AF: Learn how brands and creators are collaborating with AI to deliver authentic content experiences that resonate with audiences like never before.
  • Winning the Attention War: Discover the future of campaign measurement, focused on capturing and measuring attention in meaningful ways. 
  • The Future of AI is Audio: From cloud voice ID to interactive ads, discover how AI is transforming voice assistants into true companions and revolutionizing the advertising landscape.
The full report can be found here.

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