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Monday, October 16, 2023

Sunday Ticket Draws an Estimated 1.3M To YouTube


The NFL Sunday Ticket, now distributed by YouTube, has attracted an estimated 1.3 million sign-ups, Antenna said Thursday. That exceeds the 1.2 million customers the service reportedly had under its old distributor, DirecTV.

Bloomberg reports the package, which lets fans watch games not shown on local channels, is also driving new subscribers to YouTube TV, a $73-a-month online alternative to cable television. About 41% of Sunday Ticket subscribers who purchased the package as an add-on to their YouTubeTV subscription are new YouTube TV subscribers.

“It’s a really great win-win for the NFL and YouTube,” Jonathan Carson, Antenna’s co-founder and chief executive officer, said in an interview.


YouTube, an Alphabet Inc. subsidiary, won the rights to Sunday Ticket in December 2022, agreeing to pay more than $2 billion a year over seven years, people with knowledge of the matter said at the time.

YouTube offers multiple plans for Sunday Ticket, ranging from $349 a year to as much as $489, depending on what’s included in the package. Fans who also sign up for YouTube TV pay less than those who chose only the football offering.

Antenna bases its estimates on a panel of consumers it monitors.

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