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Monday, April 24, 2023

Chicago Radio: WSCR Bests WMVP In Men 25-54


WSCR 670 AM The Score distanced itself from WMVP ESPN 1000 in the Nielsen winter ratings book (Jan. 5 to March 29), but without Bears games to dissect, the sports-talk stations’ listenership dipped in the key demographic of men ages 25-54, reports The Sun-Times.

During prime listening hours, from 6 a.m. to 7 p.m. Monday through Friday, The Score tied for fourth in the market with a 4.4 share, and ESPN 1000 tied for 16th at 2.5. In the fall book, The Score ranked third at 5.0 and ESPN 1000 fifth at 4.2.

The Score’s “Bernstein & Holmes” show – with recurring co-host Leila Rahimi – remained the most-listened-to sports show in the market with a 4.6 share, ranking sixth in the 10 a.m.-2 p.m. time slot. But that was down from a second-place 5.6 in the fall. ESPN 1000’s combination of Mike Greenberg’s national show, “Bleck and Abdalla” and “Carmen and Jurko” drew a 2.1 share, ranking 17th.

The hotly contested afternoon time slot saw The Score’s “Parkins & Spiegel” take the lead over ESPN 1000’s “Waddle & Silvy” 4.2-2.7, which ranked sixth and 16th. ESPN 1000 held a 4.8-4.7 lead in the fall after the shows tied in the summer at 4.1.

From 5:30 to 10 a.m., The Score’s “Mully & Haugh” ranked fifth with a 4.4 share. ESPN 1000’s combination of national programming and “Kap & J.Hood” ranked 13th at 2.9.

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