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Wednesday, February 15, 2023

Edison Podcast Metrics Updates Top 50 List


Edison Research is proud to announce this quarter’s rankings of the most listened-to podcasts in the U.S. from Edison Podcast Metrics.

The latest ranker from Edison Podcast Metrics shows the Top 50 Podcasts based on weekly audience reach, and reflects two significant updates to the service. The sample has been expanded to include weekly podcast listeners age 13-17. This measurement allows podcast producers and networks to understand the teen segment of the Gen Z podcast listeners. The Q4 ranker includes increased sample size implemented last year, which allows for more recency in reporting and robust cuts of data. The latest ranker includes measurement from the previous two quarters with a total sample size of 10,597 weekly podcast listeners age 13+.

The top 10 shows based on measurement from Q3 2022 – Q4 2022 are as follows:
  1. The Joe Rogan Experience
  2. Crime Junkie
  3. The Daily
  4. This American Life
  5. Morbid: A True Crime Podcast
  6. The Ben Shapiro Show
  7. Stuff You Should Know
  8. Call Her Daddy
  9.  Office Ladies
  10. My Favorite Murder
The top four podcasts showed no change in rank from Q3, even when comparing those age 18+ in Q3 with those age 13+ in Q4.

 


Edison Podcast Metrics is the only podcast measurement service that measures the relative audience size and demographics of all podcasts from all networks in the U.S. It is the only measurement based on actual podcast listening, not downloads, and does not require an opt-in from podcast networks.

The Edison Podcast Metrics Top 50 Podcasts of Q4 2022 list is derived from data collected continuously Q3 2022 – Q4 2022, from surveying 10,597 podcast consumers ages 13 and older in the U.S. Participants indicate which podcasts they listened to in the past week along with a variety of demographic, psychographic, and purchase behavior information. The results are then coded and analyzed to ascertain the genre and network for each podcast. The relative audience size of each podcast is then calculated and expressed as the percentage of weekly podcast listeners reached by that show.

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