Plus Pages

Saturday, September 10, 2022

Survey Confirms Younger Demos Prefer Online Reading


More than half of American and British news consumers now prefer reading newspapers online than in print, reports The Pres-Gazette.

But the picture is the other way round for magazines, where the preference is still strongly for the print experience, according to new Yougov data polling 111,000 people in the UK and 55,000 in the US.


In the UK, 54% of people now prefer reading news content online than in print newspapers – and the preference is even stronger in the US where it is 60%.

The desire for print is unsurprisingly strongest in the 55-plus age group, but especially in the UK where they remain the only group to prefer reading news in print.



In the UK, some 70% of 18 to 24-year-olds and three-quarters of 25 to 34-year-olds prefer reading news online, but only 36% of over-55s say the same, with 46% of that older age group having a clear preference for print.

By comparison, half of over-55s in the US have made the switch to preferring online news compared to 31% still expressing a desire for print.

In stark contrast, 58% of Brits still get more enjoyment from reading magazines in print than online, as do 47% of Americans.

The strongest pro-digital dissenters to that were 25 to 34-year-olds in the US, 44% of whom like reading magazines online versus a third preferring print. Some 39% of American 18 to 24-year-olds say they enjoy online versus 32% for print.

No comments:

Post a Comment