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Tuesday, April 19, 2022

Pittsburgh Radio: La Mega Launches On 92.9 FM HD2


La Mega Media and Steel City Media have partnered to bring the first Spanish language radio station to serve the growing Hispanic community in the Pittsburgh metropolitan area. La Mega Media already has well-established radio stations in Cincinnati, Columbus and Cleveland, Ohio.

The company's newest station will join the print and digital products already in Pittsburgh. La Mega Nota is an award-winning monthly people's gazette in Spanish with entertainment, culture, and news. Its website, www.lamegapittsburgh.com, features national, international, and local news by the hour in Spanish, which also serves as the website for the new radio station La Mega Pittsburgh. Listeners can download the mobile app LaMega1 to access music and news.

The Hispanic population in Allegheny County has exploded over the past decade, from 19,000 to nearly 47,000 adults 18+. This fast-growing segment of the population will, for the first time ever, have a Hispanic-owned, multifaceted media company to reflect its prerogatives and serve as a bridge to businesses and institutions with the vision and savvy to reach this population of 80,000 for western Pensilvannia.

Together with existing organizations like the Pittsburgh Metropolitan Area Hispanic Chamber of Commerce, La Mega Media's goal is to be the primary resource for trusted and reliable information for the community it serves and support the development of Hispanic owned businesses.

Steel City Media is a Pittsburgh based multimedia and digital company with market leading radio stations in Kansas City and Pittsburgh.

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