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Tuesday, June 29, 2021

CBS Snags The CMT Music Awards Show


After trumpeting a big ratings boost in 2021, the CMT Awards looks to have a much larger audience next year — when it moves to network television, reports The Tennessean.

The cable channel's annual country music awards show will premiere exclusively on CBS in 2022, ViacomCBS announced Monday.

The show will air live from Nashville — date and venue to be announced. It will be part of CMT's first-ever "Country Music Week," which will conclude with a special "director's cut" airing of the awards show on CMT and other company platforms.

The move follows reports of stalled negotiations between CBS and the Academy of Country Music Awards, which has aired annually on the network since 1998. In Monday's press release, the CMT Awards are now referred to as ViacomCBS' "signature country music tentpole."

While it's unprecedented for the CMT Awards to not premiere on its namesake channel, the show has expanded its reach across the ViacomCBS family in recent years.

This year's CMT Awards aired simultaneously on six additional channels including MTV and TV Land, as well as the Paramount+ streaming service. CMT reported "more than a 10 percent increase in total viewers" for the 2021 show.

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