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Wednesday, May 5, 2021

Nexstar Names Andy Alford As President of Broadcasting


Nexstar Media has announced that Andrew (Andy) Alford will be promoted to President of Broadcasting and will assume oversight responsibility for the long-term strategy and day-to-day operations of Nexstar’s 198 owned and operated television stations across the country and their related digital properties. 

Alford will begin his new duties on June 1 and report to Tom Carter, Nexstar President, Chief Operating Officer and Chief Financial Officer.  Alford is taking over from Tim Busch, who is retiring on May 31 after more than 20 years with Nexstar.

Alford joined Nexstar in January 2017, following the company’s acquisition of Media General, Inc.  He has served as Senior Vice President and Regional Manager for Nexstar’s Broadcasting Division since August 2017, overseeing the company’s television stations and digital properties in Chicago, Tampa, Indianapolis, St. Louis, and multiple stations in the Southeastern area of the United States.

“Andy is an accomplished leader who brings more than thirty years of experience in broadcast management, sales, local news, and programming to his new role at Nexstar,” said Carter.  

Andy Alford
“He has achieved high levels of success throughout his career and has been instrumental in advancing Nexstar’s business objectives and sales leadership and has been responsible for overseeing a considerable number of markets with great success. Our strategy of appointing proven broadcast and digital media leaders with long-term records of delivering industry-leading innovation, distribution and core revenue growth, meticulous M&A integration and enterprise-wide cost management has been fundamental to our consistent ongoing success. Andy’s promotion to the executive management team reflects his outstanding performance and revenue results since he joined Nexstar." 

Prior to joining Nexstar, Mr. Alford was Vice President and General Manager of WFLA-TV and WTTA-TV, Media General’s NBC and MyNet affiliates serving the Tampa Bay/St. Petersburg/Sarasota, Florida area.  Before assuming that role, he served as Media General’s Vice President of Sales, where he was responsible for sales strategies and operations and developed several sales training programs deployed across the company’s station group.  He was also responsible for managing Media General’s business relationship with their national rep firms and worked on the transition team during corporate mergers and acquisitions.  During and preceding his time as head of sales, Alford also served as Vice President and General Manager of WTEN-TV, a Media General television station, and WXAA-TV, under a shared services agreement with Shield Media.  Both stations are located in Albany, NY.

“I am extremely grateful to Nexstar for giving me the opportunity to lead the nation’s largest broadcast station group,” said Mr. Alford.  “I’m fortunate to be working with a skillful and experienced management team dedicated to growing ratings, revenue and profitability, while providing outstanding journalism and serving the local communities in which we operate.  I look forward to working with the incredible group of broadcast professionals that comprise the Nexstar Nation and I’m confident we will build on the solid foundation we have established to achieve even greater success.”

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