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Tuesday, November 24, 2020

AdLarge Media Adds AccuWeather Podcasts To Its cabana Network


cabana, the podcast network component of AdLarge Media’s audio ad sales business, adds three AccuWeather podcasts to its library. 

AccuWeather’s podcasts provide compelling and exceptional weather news, covering stories that matter most to listeners before, during, and after the storm. Now advertisers have a chance to align with AccuWeather’s content through the cabana podcast network, connecting with an engaged audience that seeks to prepare for what’s ahead.

The three popular AccuWeather podcast titles in the cabana network are:
  • Everything Under The Sun – In this weekly podcast, listeners get real stories and in-depth answers on news, such as the potential impact of weather on the spread of COVID-19, a look back at Hurricane Katrina 15 years later, and more.
  • Weather Insider -Listeners stay informed daily with AccuWeather’s Bernie Rayno, as he explains weather terms, shares breaking weather events, and analyzes it all in less than 15 minutes.
  • This Date in Weather Industry – Listeners learn something new every day from AccuWeather Senior Meteorologist Evan Myers, who looks back on weather events that impacted this date in history, including pivotal moments that were shaped by weather conditions.
“Weather impacts everything we do, and brands have an opportunity to reach a highly engaged audience with AccuWeather’s podcasts,” said Frank DeSantis, Senior Vice President of Business Development for AdLarge and cabana. “AccuWeather’s reputation for superior accuracy, combined with the story-telling expertise of its meteorologists and hosts, creates a trusted environment that listeners are drawn to. I’m very pleased to welcome them to cabana.”

“AdLarge’s cabana is the ideal ad sales partner for our AccuWeather’s podcasts,” said Oliver Knowlton, Chief Strategy Officer of AccuWeather. “We are confident AdLarge’s best-in-class service and podcast advertising expertise will ensure AccuWeather’s unique podcasts are connected with the best advertisers and brands delivering contextually relevant solutions that benefit AccuWeather listeners. We’re delighted to be working with them.”

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