Plus Pages

Wednesday, April 4, 2018

CableTV Ratings: Fox Wins 1Q 2018


FNC was the most-watched basic cable network for Q1 2018, both in prime time and in total day. That’s now 7 straight quarter victories in total day. Additionally, FNC is a top five basic cable network for six consecutive quarters with the 25-54 demo in total day, according to TVNewser.

Despite being the most-watched cable network in total day, and the most-watched cable news network in all relevant dayparts for the 65th straight quarter (since 2002), FNC was down double digits versus Q1 2017, Fox News’s most-watched quarter ever, and the infancy of the Trump administration.

On the prime time programming front – Sean Hannity continued his reign as the most-watched cable news host, and his was the only program which managed to eclipse 3,000 total viewers in Q1. But MSNBC’s Rachel Maddow is the most-watched cable news host among adults 25-54, the demo which matters most to TV news advertisers. But Maddow’s margin of victory in the demo was extremely slim. She beat Hannity by just 2,000 demo viewers, according to Nielsen live+same-day data.

Tucker Carlson managed to dominate the 8 p.m. time slot, while Laura Ingraham won 10 p.m., both in total viewers and 25-54 demo viewers.

Fox News still managed to claim 14 of the top 20 cable news programs in total viewers and 12 of the top 20 in the 25-54 demo.

No comments:

Post a Comment