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Wednesday, September 28, 2016

Report: ESPN Mulls Breaking Up Mike & Mike

SI.com has learned that ESPN executives are exploring moving Mike Greenberg—one half of the long-running Mike & Mike radio show on ESPN Radio—into a new role as the lead host of a television show that would air between 6–10 a.m on ESPN.

According to SI's Richard Deitsch, the new show would potentially have elements of SportsCenter—which currently airs at that time—as well as a traditional morning show. Such a move would put an end to end to Greenberg’s on-air partnership with Mike Golic, which began in October 1998. Mike & Mike currently airs weekdays on ESPN Radio from 6–10 a.m. ET and is simulcast on ESPN2.

An ESPN spokesman declined comment on Wednesday morning.

The current early morning SportsCenter group has faced significant ratings challenges this year, through no fault of the talent on set. Consumer choices are heavy in the morning, including sport-specific shows such as NFL Network’s Good Morning Football, a newcomer that has drawn 100,000-plus viewers per show. Such talks regarding Greenberg and other scenarios for ESPN and ESPN2 between the hours of 6–10 a.m. ET are happening because ESPN management has undergone significant changes in the last few months in the programming and production department.

If ESPN does break up the Mikes, they would have a large hole to fill on the audio side given the Mike & Mike show has been a revenue-driver for the division for a decade-plus.

It’s also the signature show for ESPN in many radio markets across the country. Some at ESPN have postulated that Golic would join his son Mike Jr. (who also works at ESPN Radio) in some sort of Golic & Golic show. But it seems a long shot that such a new show would immediately become ESPN Radio’s signature flagship morning show.

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