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Wednesday, March 18, 2015

Boston Radio: WBZ-AM Pops During Snow Ravaged February

For WBZ 1030 AM, February ratings ratings matched city's  record snowfall.

Powered  by the snowiest February in Boston history, the CBS Radio newser notched its strongest overall ratings since January 2009, when the market converted to electronic measurement.

Going back to the holiday month of December, WBZ-AM has trended 5.2-6.4-7.6  (6+ AQH).  It tied Greater Media's Classic Hits WROR 105.7 FM for first 12+ and ended up fourth 25-54 and second in 25-64.

In morning drive WBZ-AM hits double-digits with a  10.1 share among listeners 12+ and finished first in afternoon drive with a 7.6 share. The February survey covers January 29-February 25, during which Boston was continually subnjected to blizzards and other snow events.

A January 26 blizzard was followed by three weeks of high impact storms that crippled the city’s public transit system. That had people tuning into WBZ in record numbers. Year-over-year cume among persons 25-54 exploded from 220,000 to 324,000.


25-54: WBZ-FM...WXKS...WROR...WBZ-AM...WMJX

18-34: WXKS...WKLB...WJMN...WMJX...WBQT

18-49: WXKS...WBZ-FM...WKLB...WMJX...WROR

Cume: WXKS-FM 1,259,000...WMJX-FM 1,256,600...WROR-FM 1,010,000...WBZ-AM 785,000...WKLB-FM 779,400

Ratings data © Copyright 2015 Nielsen Audio. May not be quoted or reproduced without prior written permission from Nielsen Audio. The PPM ratings are based on audience estimates, and are the opinion of Nielsen Audio and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.

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