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Wednesday, July 16, 2014

Report: CCM+E Working Long-Term Deal With MLB Dodgers

As various suitors vie for the highly coveted broadcast rights for the L.A. Dodgers, potentially new, eye-popping elements may be in play, according to Don Barrett's laradio.com.

Clear Channel’s KLAC is completing a three year deal with the team, and would appear to have the inside track and renew the radio rights. It’s been learned that to better their odds, Clear Channel is offering a partnership where the Dodgers would own as much almost half of KLAC, though Clear Channel would still have majority ownership and control of the station.

What would be the advantage to this deal?

The Dodgers and KLAC would be locked into a formidable marriage for years to come, perhaps as many as ten years, as reported by several sources. Additionally, besides the bragging rights of having one of L.A.’s most significant sports franchises, the Dodgers would no longer endure the arduous task of negotiating with different prospective companies every few years, with negotiations having to start from scratch.

Additionally, Barrett reports it’s no secret in the hallways within the Pinnacle building, local headquarters of Clear Channel, that KLAC program director Don Martin has been unhappy with his station’s relationship with Fox Sports Radio, a complex entity as the network is syndicated by Premiere Radio which is owned by Clear Channel. The station and the Dodgers would both consider a local morning show and move current morning host Dan Patrick to a different timeslot.

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