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Wednesday, July 30, 2014

Miami Radio: Paper Rejects Ad Poking Fun At LeBron James


A Miami radio program on WAXY 790 AM 104.3 FM The Ticket Tuesday attempted to buy a full-page advertisement in The Plain Dealer to poke fun at LeBron James, according to cleveland.com.

A mock-up of the advertisement posted on Twitter depicts two Miami Heat championship rings above the words "You're Welcome, LeBron." Below are the words "Sincerely, Miami Heat Fans."

Representatives of The Dan LeBatard Show called the Cleveland media outlet on Tuesday to purchase a full-page advertisement in this Sunday's edition of the newspaper, Northeast Ohio Media Group Vice President of Sales and Marketing Mike Maleski confirmed. NEOMG sales staff are responsible for ads in The Plain Dealer.

The show's request was "politely declined," Maleski said.

LeBatard acknowledged during his show, which airs on Miami radio station The Ticket, that the ad was rejected. The show would have raised the money to buy the ad space through the online crowd-funding website Kickstarter.

James, who signed a two-year, $42.1 million contract to return to the Cleveland Cavaliers earlier this month, won two NBA championships and reached four NBA Finals in his four seasons with the Miami Heat.

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