Plus Pages

Thursday, June 12, 2014

Harrisburg PA Radio: Bruce Bond Is Back

Bruce Bond
The controversial 'shock' jock is getting his own show on Rock WTPA 92.1 FM. "The Bruce Bond Show" will run 9 a.m.-noon on Saturdays, starting June 14, according to pennlive.com.

Bond is no stranger to radio listeners, having been a well-known host on WNNK 104.1 FM in the 1980s and 90s. He was known for prank phone calls and never shying away from sharing his opinion.

Last year, Bond made headlines as he auditioned for a spot hosting a show on WHP 580 AM. The spot eventually went to Ken Matthews.

The reason to bring back the shock jock was influenced, in part, by advertising.

"I was recently at a function speaking to one of our longtime advertisers, [a] reputable company here in central PA about their thoughts on marketing and advertising," said Tim Michaels, vice president and general manager for WTPA-FM. "It was this company that mentioned Bruce Bond and that advertising on his show in the past was among the most successful marketing tools they have ever had."

WTPA 92.1 FM (1.5Kw) 60dBu Coverage
Bond made ratings history for WNNK-FM when he worked with the station as a program director in 1988, pulling in a 21.7 percent share of available audience among listeners 12 and older. He was ranked the fifth most-listened-to afternoon DJ in the country by Radio and Records Report Directory in 1989 and was nominated for Air Personality of the Year by Billboard Magazine in 1990. He won the National Association of Broadcaster's Marconi Award for Medium Market Personality of the Year in Oct. 1996.

Prior to his WHP 580 audition, Bond became a national news story after being found guilty for involvement in a $4.3 million forged-check scheme in 2008. Bond served roughly two years in prison and was released on parole in 2010.

Read More Now

No comments:

Post a Comment