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Monday, March 17, 2014

Report: The Numbers Not Adding Up For Music Industry

“Young people today don’t buy music anymore,” said Martin Pyykkonen, an analyst at Wedge Partners.

The numbers agree, according to The Atlantic.


According to Nielsen's annual wrap-up of the music industry, digital music sales fell last year for the first time ever, by 6 percent, as the music business inches closer to an access-over-ownership model. Overall streaming (which includes digital radio) is up 32 percent to 118 billion song streams in 2013. On-demand streaming (e.g. pick and click a song on Spotify) doubled last year.

This is at least the third destructive wave for the music industry in the last decade and a half.
  • First, Napster and illegal downloading sites ripped apart the album and distributed song files in a black market that music labels couldn't touch. 
  • Second, Apple used the fear and desperation of the record labels to push a $0.99-per-song model on iTunes, which effectively destroyed the bundling power of the album in the eyes of millions of music fans (even though country album sales are still pretty strong). For a decade, music sales plummeted. 
  • Third, digital radio and streaming sites got so good that now many music fans wonder why they need to buy albums in the first place. 

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