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Thursday, January 16, 2014

'Idol' Falters Out of the Gate


Fox’s “American Idol” was hoping to reverse its recent ratings trend as it kicked off its 13th season Wednesday night, but early indications are that it has a lot of work to do to reclaim some of its lost viewers, according to Variety.

According to preliminary national estimates from Nielsen, the two-hour season premiere of “American Idol” averaged a 4.6 rating/13 share in adults 18-49 and 15 million viewers overall. While this made it easily the night’s top show, it was down 23% in the demo and 16% in total viewers from last year.

With the exception of 2010, when “Idol” actually edged up year-over-year in key demos as Ellen DeGeneres replaced Paula Abdul at the judges’ table, the premiere-night 18-49 rating for the show has declined vs. the previous year by double-digit percentages for each season since 2008. And those falloffs have been at least 17% for each of the last four years.

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