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Friday, October 18, 2013

There’s No News Junkie like A Cable TV News Junkie

CableTV news draws a much smaller share of viewers (38%) than local TV news (71%) or network TV news (65%).

But when it comes to time spent watching, cableTV beats the traditional broadcast outlets by a large margin among those who describe themselves as heavy television viewers, according to a Pew Research Center analysis of Nielsen data.

The most dedicated cable news viewers average 72 minutes, more than an hour, of home viewing a day. By contrast, heavy viewers of network TV news watch almost 32 minutes a day and heavy viewers of local TV news watch nearly 22 minutes a day.

Viewing time drops off dramatically for the bottom two-thirds of cable news viewers (those who are “medium” and “light” users). Those in the middle tier average slightly more than three minutes of viewing time and those at the bottom catch a glimpse for less than a minute. In those categories of viewers, network TV news and local TV news fare somewhat better.

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