Plus Pages

Friday, October 11, 2013

Nielsen Audio Pursuing Arbitron’s Renda Suit

Nielsen Audio says several months after Renda’s Arbitron licenses for its radio stations in the Jacksonville market had lapsed, Renda “began a pattern of illegally obtaining, copying, distributing and using” Nielsen Audio reports, according to its latest case filing. (See original posting, Click Here.)

According to RadioWorld, from May 2011 to December 2012, Renda regularly obtained copies of the Arbitron data for the market from an advertising agency in the Jacksonville area, reproduced and distributed the data among Renda employees, and used the Arbitron data to set advertising rates and make programming decisions, alleges Nielsen Audio.

“Obviously, having decided that the reports were essential to its business, Renda decided that it was cheaper to steal them than to pay for them. This court should require that Renda bear the responsibility for its actions,” states Nielsen Audio.

Renda has now replied, saying: “We note with great disappointment and chagrin Arbitron’s unseemly resort to gratuitous and vitriolic rhetoric. There is absolutely no basis for its desperate comment.”

Renda argues that the now Nielsen Audio’s claims for relief should be dismissed because they’re not specific enough, with no dates of when reports were received, copied or distributed. The broadcaster also says the claims in general are sparse and Nielsen Audio “mischaracterizes” Renda’s positions and makes “straw man arguments.”

No comments:

Post a Comment