Plus Pages

Friday, September 13, 2013

Yikes! USA Today To Double Newsstand Price

USA Today will raise its newsstand price from $1 to $2 per copy effective Sept. 30, according to the Gannett blog.
  
According to bizjournals.com, it is the first time USA Today has raised its newsstand price since 2008, when it went from 75 cents to $1.

"As our costs continued to rise, we held our cover price at $1 well after other national newspapers raised their cover prices," said Heidi Zimmerman, USA Today's director of communications.

"The $2.00 cover price now has us competitively priced against other national newspapers."

USA Today's website remains free.

Company-wide digital revenue, including usatoday.com and its other newspaper websites, grew 20 percent and now accounts for almost 30 percent of all revenue.

1 comment:

  1. You know there are people out there that do not have computers and there are people who would like to relax in a chair and read the paper. Shame on you for doubling you price. I am afraid you will be losing lots of customers!!

    ReplyDelete