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Monday, September 9, 2013

Study: Half Of All Time Spent On-Line Is Mobile


Findings of a new study by comScore and Jumptap show potential radio listeners are now spending half of their online time via a mobile device.

Key Learnings
  • The majority of online users are now cross-platform
  • They are spending more time with digital content across multiple devices
  • Engagement with content varies by platform, time of day
  • Key audiences engage with content differently across PC, Smartphone and Tablet

Of the 51% of online time spent mobile, nearly 40% of it is done on a smartphone, 12% on a tablet.


According to the report, women 25-49, are most likely to be mobile-only users. Men men 25-49 are the biggest cross-platform users (74%). And, this number, may be the most important to radio. 77% of music streaming is now done off the smartphone.

To read all the results of the study, Click Here.

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