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Friday, September 13, 2013

Chicago Radio: Tribune Launches WGN.FM

Three weeks after Jonathon Brandmeier signed off as morning personality at WGN AM 720, he’s back behind a microphone — and out of control, according to robertfeder.com.

Starting today, Brandmeier will be heard live from 6 to 9am Monday -Friday online at WGN.fm, a virtual station being designed to incorporate audio, video and social media components.

Today’s show had been billed as a one-time test, but instead will air each weekday “for the foreseeable future,” according to Jimmy deCastro, president and general manager of the Tribune Broadcasting news/talk station and related media ventures.

“Johnny doesn’t want a lot of hoopla or a whole bunch of publicity,” deCastro said. “He just wants to go on and do his show and connect with his audience.”

LISTEN TO WGN.FM: Click Here

In addition to debuting the new audio stream, today also marks the launch of a new website for WGN.fm, deCastro said, pointing out that the “fm” domain designation also stands for “free-form media.” “It’s where audio will meet video and will meet social. That’s the excitement of what we’re building homegrown, internally.”

Unlike the regimented format of WGN AM 720, which Brandmeier found too confining, his new home will allow him to do as he pleases.


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