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Tuesday, July 23, 2013

TV Ratings: Univision Expected To Be #1

Univision will finish the July 2013 sweep ratings derby at No. 1 in both the 18-49 and 18-34 demographic groups, beating all of the English-language broadcast networks – a sweep first for the Spanish-language network, according to deadline.com.

During the sweep, Univision is delivering an average audience of nearly 3.6 million total viewers, 1.8 million Adults 18-49, 874,000 Adults 18-34, and 1.1 million Persons 12-34 in primetime.

Those stats also put Univision in first place for the sweep among 12-34 year olds — with a 30 percent lead over nearest competitor, Fox.


While fourth placed among viewers of all ages (ahead of Fox), Univision leaps to the top of the pack with 18-49-ers, who are the currency of most scripted entertainment programming ad sales. In that age bracket,  Univision will wrap the sweep 21 percent ahead of second place broadcaster, Fox.

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