Plus Pages

Friday, May 17, 2013

Study: 70 Percent of Streaming Users Are Inactive


Back in March, respected industry researcher Mark Mulligan unearthed a fairly shocking statistic about Deezer.  That is, nearly three-fourths of all Deezer registered users were completely inactive zombies.  They had all signed up and ditched out completely, even though it was all completely free.
 
Now, Paul Resnikoff at Digital Music News reports this isn't just a Deezer problem; it's a problem that affects all streaming music services according to Mulligan's calculations. 

Which means, not only are a small percentage of people paying or even sticking around, a large majority simply aren't interested.  "The important point is not whether Deezer has more inactive users than Spotify, but that streaming services as a whole have a problem with churn," Mulligan relayed.

No comments:

Post a Comment