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Tuesday, May 7, 2013

Fort Myers Radio: Less Talk, More Music On WINK-FM


WINK-FM Is No More.

Syndicated morning-show host Elvis Duran is moving to WZJZ Y100FM on Wednesday, the show announced today on Facebook.

Meanwhile, Duran’s former local home – 96.9 WINK-FM – announced a change in its name and format. It will now be called The New 96.9 MORE FM and it’s emphasizing music over talk.

“What a concept!” the radio station announced on Twitter. “A station that plays MORE music, with less talk.”

LISTEN-LINE: Click Here.

According to news-press.com, station leaders say they made the change after “months of exhaustive research into the listening preferences of Southwest Florida.” General Manager Wayne Simon said they’ve been talking to thousands of listeners, and they all want the same thing: More music.

The station will continue playing pop and rock music from the 1980s to today, including Maroon 5, Madonna, Kelly Clarkson, Bruno Mars and John Mellencamp.


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