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Wednesday, April 17, 2013

MySXM: SiriusXM App Adds Personalization


Satellite radio fans are well aware the service offers a lot of choice, whether you're into a specific decade ('80s, '90s, etc.), genre (such as reggae or metal) or personality (Howard Stern or Martha Stewart).

But, Marc Saltzman at USAToday writes a new feature called MySXM offers a lot more personalization for those who stream content from the SiriusXM Internet Radio app for iOS and Android, and siriusxm.com.

Specifically, SiriusXM subscribers can now tweak the kind of music they want to hear within an existing channel. For example, while streaming the channel SiriusXM Hits 1 (for Top 40 pop music), you can use your finger to drag a slider from "Hot Hits" (existing chart-toppers) to "Hit Bound" (newer tunes). Or you might select more "Pop & Rock" over "Pop & Rhythm." Or choose "Less Teen Pop" over "More Teen Pop" if you've had your fill of One Direction and Justin Bieber.

Another example: The Lithium channel, which delivers '90s alternative music, has sliders for "Deeper versus Familiar" (more pop or more obscure), "More Grunge versus Less Grunge" and "Harder versus Softer."

Because it's a slider bar, you're not limited to a "yes" or "no" decision on the style or popularity of the music you're listening to – but rather, varying grades for each choice, such as 75 percent one way or another.

More than 50 SiriusXM stations now have this MySXM feature. If the station supports it, you'll see a white icon with the word "My" in the middle of it.

Subscription costs for SiriusXM satellite radio starts at $14.49 per month, plus access to the app is an additional $3.50 a month. Alternatively, users can subscribe to SiriusXM Internet Radio without needing a satellite radio for $14.49 a month.

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