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Tuesday, March 5, 2013

Holy Moses! The Bible Has Solid Ratings

Holy Moses: The first installment of History's miniseries The Bible debuted to divine Nielsen numbers Sunday, drawing a whopping 13.1 million viewers from 8 to 10 p.m.

According to the vulture.com, that's more than any show on broadcast or cable Sunday, and the biggest entertainment telecast on cable so far this year. It even beat AMC's megahit The Walking Dead, which drew 11.3 million viewers at 9 p.m.

And it also boosted History's new series Vikings to a very solid debut audience of 6.2 million viewers at 10 p.m., making it the most-watched series premiere of a cable show so far in 2013.

One caveat for The Bible: Of its 13.1 million viewers, only about one third (4.1 million) were in the advertiser-coveted demo of adults under 50. By contrast, The Walking Dead drew 7.7 million viewers in the key demo. Nonetheless, The Bible's 4.1 million adults under 50 translates into a 3.3 demo rating, which is bigger than anything that aired on network TV Sunday.

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