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Tuesday, February 26, 2013

Arbitron's Cross-Platform, Mobile Revenues Rise

While still a very small part of its business, Arbitron more than doubled revenues for its cross-platform and mobile measurement efforts in 2012.

According to David Goetzl at mediapost.com, some have suggested that Arbitron continuing to work on projects in the cross-platform arena as a stand-alone company is a plus for the industry and reason to oppose its potential acquisition by Nielsen.

Arbitron -- whose portable people meter (PPM) technology offers a variety of prospects outside its core radio measurement business -- saw cross-platform/mobile revenues climb to $3.2 million last year, up from $1.5 million in 2011.

On the radio front, CEO Sean Creamer stated that last year contracts were renewed with several leading clients, which included a deal with Cumulus. The company recently announced it would work with Cumulus on cross-platform initiatives, which may include streaming audio. Nielsen has said the Arbitron deal would move it into that arena, partly because of the nearly completed phase-in of contracted PPM price increases.

Overall, radio revenue increased in 2012 "primarily" due to the PPM-based service, although no exact figures were cited.

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