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Wednesday, August 29, 2012

Vogue's September Issue Is Hefty


At 4 pounds 10 ounces, Vogue’s September issue has weight. Its heft carries some hope, a sign of economic life, a pulse that subverts the flat-lining CBO numbers. This single edition of one magazine suggests that even in bad times, someone is up for a good time, writes Ned Martel at The Washington Post.

The fashion magazine announces right there on the cover that it’s putting out “916 pages of spectacular fall fashion for all.”

Of Vogue’s 916 pages, 658 are ads. As the magazine’s rate card for advertisers explains, one single page can cost as much as $165,232, though many ads are sold in discount packages.

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