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Monday, July 18, 2011

Emmis: RXP Rock to Live On

Emmis Communications Corporation has formally announced that New York rock station WRXP-FM (101.9 MHz, New York, NY) will continue to live on, streaming online through the station's website, 1019RXP.com as well as through existing mobile applications. 

"We look forward to continuing to serve WRXP's more than two million listeners by streaming RXP on-line at 1019RXP.com as well as through the RXP app for iPhone and Droid users," said Patrick Walsh, CFO/COO at Emmis. "We recognize that RXP passionate fan base loves the station and we look forward to continue to deliver a quality product to these listeners."

The continuation of the RXP brand online and through mobile will continue to strengthen Emmis' presence in the digital space, as well as preserve the identity of RXP, which has become a leading alternative rock brand within New York City and national markets since the current format launched in 2008. 

"Emmis has some big things in the works to continue expanding our digital footprint," said Chase Rupe, Vice President of Programming & Operations for Emmis. "As competitors are moving in on the land rush to grab the next bit of real estate focused on delivering audio content on multiple platforms, we are fortunate to have big brands with impressive local and national followings that we can continue to serve and expand upon.  RXP is one of our strongest brands and we are excited to keep it alive in the hearts and ears of its loyal followers in New York and around the world."

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