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Friday, July 22, 2011

Consumer Confidence Index Falls to Two-Year Low

Checking The Pulse Of Your Listeners

For the third time this month, consumer confidence has fallen to the lowest level of the past two years.

The Rasmussen Consumer Index, which measures the economic confidence of consumers on a daily basis, fell another point on Friday to 67.7. That’s the lowest level of confidence recorded since July 23, 2009.  It’s down 26 points from this year’s high-water mark of 93.3 and just 13 points above the lowest level of confidence recorded in the past ten years. Consumer confidence is down two points from a week ago, down nine points from a month ago and down eight points from three months ago.

Just 31% of adults rate their own personal finances as good or excellent. That’s down from 35% on the day Barack Obama was inaugurated and from 34% at the beginning of 2011. In the fall of 2008, just before the collapse of Lehman Brothers, 43% rated their own finances as good or excellent.

Additionally, only 18% believe their personal financial situation is getting better. Most (54%) say their finances are getting worse. Those attitudes are more pessimistic than were found at the beginning of the year when 23% said better and 54% said worse.

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