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Friday, May 20, 2011

McDonald's Corp. Stands By Its Clown

The 48-year-old, red-haired mascot has come under fire from health-care professionals and consumer groups who, in recent days, have asked the fast-food chain to retire Ronald McDonald. But, according to a story by Julie Jargon and Ilan Brat at wsj.com, McDonald's Chief Executive Officer Jim Skinner staunchly defended the clown at the company's annual meeting on Thursday, saying, "Ronald McDonald is going nowhere."

Shareholders seemed to agree, voting down a proposal to require the hamburger giant to tally the financial impact of defending its children's meals. Just 6% of shareholders voted in favor of the resolution.

"Ronald McDonald is an ambassador for McDonald's, and he is an ambassador for good," Mr. Skinner said.

"He does not advertise unhealthy food to children."

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