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Monday, February 7, 2011

Super Ads: The Best, The Worst

All the Super Bowl ads on one page, click here.

USA Today 23rd annual Super Bowl Ad Meter:

For the first time ever, two ads tied for first with the consumer dial groups -- Bud Light and Doritos, both featuring dogs. ("USA TODAY assembled 282 adult volunteers in Bakersfield, Calif., and McLean, Va., and electronically charted their second-by-second reactions [using] handheld meters.")
  • 10 most popular: Bud Light, Doritos (tied for 1st), Volkswagen, Doritos, Pepsi Max, CareerBuilder, Pepsi Max, NFL, Bridgestone, Coke.
  • 5 least popular: Hyundai (lowest), Hyundai, GoDaddy.com (Danica Patrick), Stella Artois, Mini Cooper.
The ads ranked, 1-61 (with video for each; slow-loading page). Click here.

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