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Friday, Nov 22, 2024
A number of podcasts also made the winners list at The Anthem Awards, including the Free Associations Podcast, Culture Kids, Unseen & Unheard Season 2, Public Health On Call Podcast, Wrongful Conviction, Our New South, and Going Wild with Dr. Rae Wynn-Grant.
Spotify has released a roundup of its new audiobook features in the app - sleep timers, author pages, video clips (but of course!), countdown pages prior to release, “follow-along” visuals, and audiobook playlists.
In Sounds Profitable this week, Bryan Barletta has written about the finer details of the Spotify for Creators push-to-video, calling it a “a wake-up call for podcasting”, and highlighting the monetisation options you may lose by uploading video.
On Air Fest (Feb 19-21) will feature more than six locations in Brooklyn this time around: and a welcome return for Ashley Carman, who will host the invite-only Podcast Business Summit on Feb 19.
👉There's More To Read: HERE
Podscribe released its Q3 2024 performance benchmark report. Among the findings in US podcast advertising:
In the US, YouTube is the service used most often to listen to podcasts, according to Edison Research. 31% of weekly podcast listeners aged 13+ choose YouTube as the service they use most to listen to podcasts; Spotify is at 27%, and Apple Podcasts is at 15%, says the data.
Attribution and analysis company Magellan AI has successfully joined the list of companies compliant with IAB Podcast Measurement Guidelines v2.2.
Apple Podcasts shared the “most popular podcasts of 2024”. There’s more to the lists than just the US, though - we’ve compiled a list of the top shows in most English-speaking countries; plus, a way for you to view the top charts for 33 different places.
Podcast host Ausha has launched two new tools as part of its Podcast Search Optimisation features. The PSO Checker gives recommendations to help optimise your titles, description and tags; and the PSO Live Search lets you compare your podcast with your competitors.
“Spotify playlists and podcasts are being abused by spammers to link to pirate websites”, says Digital Music News, noting six-second podcasts that actually serve to link to websites. This isn’t entirely new - back in 2022, RSS.com’s Alberto Betella shared details of how that company deals with spam podcasts, mostly promoting Dubai sex workers.
Journalists in Europe are being invited to take part in the European Podcast Academy, a five-day educational event dedicated to advancing the art of podcasting. The event is in Milan, Italy, in mid-March.
The Australian Podcast Ranker was released for October. Triton Digital is set to introduce a new ranker capability that will rank the podcast category by monthly listener, and integrate Triton Demos+ data.
First look: In a move that could be targeted at Spotify, Amazon Music is adding the entire Audible audiobook catalog to its app. Unlimited subscribers in the US, UK and Canada can now listen to one Audible title for free each month (of any length), alongside more than 100 million songs in HD Audio, and a range of ad-free podcasts. Audible is the best-known brand for audiobooks (and lays claim to be an early podcast company, too): this offer also includes the company’s original productions.
First look: Acast has signed an exclusive ad sales deal with Casefile - and it’s a big deal: the show has 80 million listens. The show was with Audioboom.
How bad is “podfade”, the phenomenon where podcasters stop podcasting? Research by Podnews suggests that of the 24,464 podcasts started in January this year, 7,388 - 30.2% - haven’t posted a new episode since the end of February.
Thursday, Nov 21, 2014
Podscribe released its Q3 2024 performance benchmark report. Among the findings in US podcast advertising:
- While host-read ads do work better, because they cost more, the cost-per-acquisition is actually the same as running produced spots. (And, as above, longer reads are more cost-effective).
- Almost all advertisers only reach 25% of total monthly podcast listeners - so, there is significant potential for growth.
- Amelia Coomber told Podnews that “audio is not a medium to be taken lightly. With all the stuff going on in the industry right now, I think (the report) is a shining light to speak to the exciting opportunity that is in front of us.”
In the US, YouTube is the service used most often to listen to podcasts, according to Edison Research. 31% of weekly podcast listeners aged 13+ choose YouTube as the service they use most to listen to podcasts; Spotify is at 27%, and Apple Podcasts is at 15%, says the data.
Attribution and analysis company Magellan AI has successfully joined the list of companies compliant with IAB Podcast Measurement Guidelines v2.2.
- A number of companies have not recertified since 2021, although the IAB Tech Lab tells us that annual recertification remains a requirement. However, “a few companies” will be removed by the end of the year after choosing not to recertify, the company says, but wouldn’t confirm who.
There's More To Read: HERE
Wednesday, Nov 20.2024
Podcast host Ausha has launched two new tools as part of its Podcast Search Optimisation features. The PSO Checker gives recommendations to help optimise your titles, description and tags; and the PSO Live Search lets you compare your podcast with your competitors.
“Spotify playlists and podcasts are being abused by spammers to link to pirate websites”, says Digital Music News, noting six-second podcasts that actually serve to link to websites. This isn’t entirely new - back in 2022, RSS.com’s Alberto Betella shared details of how that company deals with spam podcasts, mostly promoting Dubai sex workers.
Journalists in Europe are being invited to take part in the European Podcast Academy, a five-day educational event dedicated to advancing the art of podcasting. The event is in Milan, Italy, in mid-March.
The Australian Podcast Ranker was released for October. Triton Digital is set to introduce a new ranker capability that will rank the podcast category by monthly listener, and integrate Triton Demos+ data.
There's More To Read: HERE
Tuesday, Nov 19, 2024:
First look: Acast has signed an exclusive ad sales deal with Casefile - and it’s a big deal: the show has 80 million listens. The show was with Audioboom.
How bad is “podfade”, the phenomenon where podcasters stop podcasting? Research by Podnews suggests that of the 24,464 podcasts started in January this year, 7,388 - 30.2% - haven’t posted a new episode since the end of February.
- 22.7% of shows started on Spotify for Creators in January haven’t posted a new episode since the end of February - that’s better than the average, as is 20.4% for Ausha, 18.9% for Megaphone, 12.6% for Podbean and 12.3% for Libsyn. As you’d expect, podcast hosting companies with well-publicised free trials show the highest levels of podfade, including Spreaker (40%), RSS (71%) and Hubhopper (83%).
- These figures were calculated from Podcast Index data in August, using the dates for the first and last episodes in the feed. Some podcast hosting companies delete free accounts when the free trial ends, so they’ll not appear on this data. The top 5 companies with new shows in January this year were Spotify for Creators, RSS, Buzzsprout, Spreaker and Acast: who between them attracted 60% of new shows in that month.
👉There's More To Read: HERE
Just days after Spotify’s video announcement, YouTube has announced that it is to run an online Q&A session on Dec 12. Kai Chuk, Global Head of Podcasting, and Steve McLendon, Podcast Product Lead, will be “spilling the tea on platform updates and answering your burning questions”. The session is free; they’ll be joined by Stephanie Chan, a Strategic Partner Manager for YouTube Podcasts.
Ashley Carman got an interview with Gustav Söderström at Spotify’s Now Playing event last week. In her newsletter, she managed to prise a little more information from him about how the revenue for videos will work - though much is still under wraps - and she notes the tension from some publishers with the announcement.
In Russia, Apple Podcasts has removed a number of Russian-language shows, including a BBC podcast and shows from The Insider and Echos of Moscow. It’s also removed some apps including the US’s Radio Free Europe/Radio Liberty. Podnews is unavailable in Russia, otherwise we’d ask whether people there can get the shows putting the RSS feed directly into Apple Podcasts. We’d be curious to know.
iHeart’s Inside Radio reports that iHeart’s Triton Digital is to launch its Demos+ product in the Netherlands. It’s the first time the product has launched in the EU, which has significantly enhanced privacy laws.
Audioboom released a trading update, suggesting that the company should make an EBITDA profit of $2.8mn, rather than the $2.5mn they were previously forecasting.
Monday, Nov 18, 2024:
Ashley Carman got an interview with Gustav Söderström at Spotify’s Now Playing event last week. In her newsletter, she managed to prise a little more information from him about how the revenue for videos will work - though much is still under wraps - and she notes the tension from some publishers with the announcement.
- John McDermott from Calaroga Shark Media is quite critical. For podcasters: “Do video if you wish. Do audio if you wish. But I don’t think this announcement wasn’t meant for you.”
- Tech Radar suggests that Spotify “cares more about video podcasts than launching its long-awaited lossless HiFi tier”, adding “Maybe you’ll be able to play Spotify Hi-Fi in your flying car”. Ouch.
In Russia, Apple Podcasts has removed a number of Russian-language shows, including a BBC podcast and shows from The Insider and Echos of Moscow. It’s also removed some apps including the US’s Radio Free Europe/Radio Liberty. Podnews is unavailable in Russia, otherwise we’d ask whether people there can get the shows putting the RSS feed directly into Apple Podcasts. We’d be curious to know.
iHeart’s Inside Radio reports that iHeart’s Triton Digital is to launch its Demos+ product in the Netherlands. It’s the first time the product has launched in the EU, which has significantly enhanced privacy laws.
Audioboom released a trading update, suggesting that the company should make an EBITDA profit of $2.8mn, rather than the $2.5mn they were previously forecasting.
👉There Is More To Read: HERE
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