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James Cridland's PodNews For Thursday, April 24

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Thursday, April 24, 2025


YouTube is twenty years old this week (YouTube Music is ten years old this year, too). The company has posted plenty of new stats on its blog.


Hamish & Andy, who present one of the biggest podcasts in Australia, have signed a renewal deal, early, with LiSTNR owners SCA.


After the NASDAQ warned Cumulus Media that it might be delisted, Cumulus has announced that it will move off the stock exchange on May 2, “rather than investing time, effort, and cost into developing a plan to remain”. Its share price needed to be at least $1; its shares are down 90% over the last twelve months, and are currently trading at $0.27. Its Q1/25 results are out on May 1.

King’s College, London has worked with the BBC on a tool to help people with aphasia - a condition after brain damage following a stroke, that can lead to difficulties in speaking, reading and language comprehension. The tool can take podcasts or radio shows and simplify the language, making it easier to understand.


Podcastpage has introduced a new dashboard page, and is now offering automated AI transcripts, an AI-based page editor, and AI-generated SEO metadata tools.


👉There's More To Read:  HERE


Wednesday, April 23, 2025


DMG Media has launched a new true crime podcast subscription, The Crime Desk (“the home of arresting podcasts” - we see what they did there), which launches today from the owner of the Daily Mail. In a pre-launch period, it’s gained subscriptions “well into the thousands”; the team has eight full-time staff and another dozen freelancers. (It uses Supporting Cast).


Global and iHeart Podcasts have been unveiled as headline partners of The Podcast Show London next month. Podnews is a media partner; and we’ve a full list of who’s involved - the code PODNEWS10 saves money on selected passes.


Evan Davis, a BBC radio presenter, has been asked by the BBC to stop hosting The Happy Heat Pump Podcast. The BBC is a complicated beast - we’ve written a full story to explain why.

The podcast:location feature in the new podcast namespace will shortly be able to list where a podcaster is, as well as the place an episode is all about. There’s an OpenStreetMap feature in there, and - if supported - it could unlock some amazing experiences, our Editor writes on the Podcast Namespace website. Imagine a website capable of showing podcasts made about wineries near Adelaide - or cathedrals in France…


Auphonic has optimised its automated filler-word removal for podcasts in Greek, Romanian and Hungarian.


The AIB’s 2025 are open for entry. Suggested to be the world’s premier awards for factual journalism and production across audio, video, and digital platforms, the awards have been operating for more than two decades.


PodcastOne announced four new shows, including the acquisition of a popular show launched in 2019. The network now has 203 podcasts.


👉There's More to Read:  HERE




Tuesday, April 22, 2025


Exclusive: Podnews lists podcast winners for the 29th Annual Webby Awards today, including awards for Dan Taberski’s Hysterical, Conan O’Brien, New Heights and SmartLess. In our list, you’ll also see hosting companies and be able to listen to the trailers.


Exclusive: The podcast website tool Podpage lets anyone get a great looking website for their podcast; but today for Elite annual members, they’re announcing free podcast website design services - free design polish based on your podcast artwork, and a free live design review with the Podpage CEO for expert design advice.


Podscribe released its top podcast publisher ranker for April, with Acast and iHeart showing big audience growth in the top 5; and top podcast rankings for April, with NPR News Now and On Purpose with Jay Shetty both seeing more than 20% growth.

BBC Studios has partnered with global audio ad marketplace Audacia to represent BBC podcasts in Asia. The company will help brands reach listeners in Singapore, Malaysia, Indonesia, Philippines, Thailand, South Korea and Vietnam.


Buzzsprout has a subreddit at /r/buzzsprout, and they’d like you to join.


👉There's More to Read:  HERE





Monday, April 21, 2025


Podcasting is now a $2bn ad industry in the US - earning a total of $2.4bn in US podcast ad revenue, in 2024. “This rebound is driven by continued expansion of podcast networks, deeper brand integrations, and advancements in audience targeting,” said the IAB / PwC Internet Ad Revenue Report. In total, internet advertising revenue hit $258.6 billion in 2024, its highest since 2021. The report is a free download.


The theme music from Noiser’s Titanic - Ship of Dreams is, like all Noiser podcasts, crafted by the company’s in-house music team. Noiser has published a behind-the-scenes video of how it all worked - including a wheelbarrow, an oil heater, and some hammers. The show started to be released earlier this month, and has topped the charts in various countries. You can get ad-free listening and early access to new episodes here.


Video podcasts got a mention in Netflix’s earnings call by Netflix co-CEO Ted Sarandos, says John Wordock. Here’s the clip.

Magellan AI has published a new case study featuring Mynt Agency, an independent media agency focused on smarter podcast buying strategies.


Steven Bartlett of The Diary of a CEO has revealed that he turned down two $100mn podcast deals, because they would have tripled the ads on his show.


iHeart-owned Inside Radio reports that iHeart-owned Triton Digital says that iHeart is the #1 US podcast sales network for March. The ranker measures participating publishers.


👉Theres More To Read:  HERE




Friday, April 18, 2025


People are spending 44% more time looking at Spotify’s app than last year. “The demand for podcast audiences for video is undeniable at this point,” says Spotify’s Maya Prohovnik in an exclusive interview with the Podnews Weekly Review today. “For almost all shows who have switched from audio to video, they’re making more total revenue,” she told us; and when questioned on claims earlier in the week that creators lose features when they switch to video, she told us: “I think that’s the wrong way to look at the big picture. If you are already making video content, or if you’re thinking about expanding to video, you’re going to be thrilled by the outcome of SPP” (the Spotify Partner program).
  • Prohovnik also told us that Spotify is working to improve ad measurement and third-party attribution. “We acknowledge that gap, we see it, we agree with the problem and so we’re working on that.”

The Cut covers podcasts being made by tweens. Most shows mentioned in the piece are video only - on Cameo, Instagram, Tikok and YouTube.


Congratulations to Leo Laporte and all at This Week in Tech, which celebrated its 20th anniversary on Apr 17. Originally called “Revenge of the Screen Savers”, here’s episode 1: “a 56kbps MP3Pro file weighing in at around 14MB”.

Audacy’s Podcorn, now called Audacy Creator Lab, has been accused by some podcast hosting companies of dirty tactics. Podcorn partnered with a number of podcast hosting companies to offer monetisation opportunities for their customers; but, when the company rebranded to Audacy Creator Lab and added a free podcast hosting service themselves, Audacy emailed those customers directly, encouraging them to switch hosting company. A cautionary warning to anyone to insist on non-solicitation clauses when setting up partnerships, perhaps.
  • Audacy tells Podnews: “We are excited to be expanding our offerings through the Audacy Creator Lab, while continuing to maintain strong relationships with a range of hosting companies. The suggestion of anything improper is absurd.”


👉There's More to Read:  HERE

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