KGO Building 1926 |
➦In 1924...After several late-night test broadcasts, using the experimental call letter 6XG, radio station KGO signed on the air from General Electric's Oakland, electrical facility (the original two-story brick building, constructed specifically for the station on East 14th Street, still exists on the site), as part of a planned three-station network comprising WGY in Schenectady, New York, and KOA in Denver, Colorado.
The General Electric Company had been one of the giants of the electrical industry since its founding by Thomas A. Edison in the nineteenth century. After conquering the worlds of power generation and electric lighting, the company became one of the pioneers in the radio field as a partner with Westinghouse in the new RCA manufacturing conglomerate. As a major early manufacturer of radio receivers, they, like Westinghouse, saw the value in operating broadcast stations to promote the sale of radio receivers. General Electric constructed and operated WGY at its manufacturing facility in Schenectady, New York in 1922.
With the success of WGY, General Electric began making plans to build two other high-powered radio stations. One station was to cover the mountain and plains states, while the third was to be heard on the Pacific Coast. They immediately began investigating the San Francisco area as a base for the Pacific station, because of its location midway along the coast, and because of the ample supply of musical talent in the area. Originally, General Electric announced plans to build the station on Telegraph Hill in San Francisco, and had drawn up plans for several ornamental antenna structures to be built there. However, they finally settled on a site in Oakland, at a G. E. power transformer manufacturing facility there, located at East 14th Street and 55th Avenue. At the time, what is now known as East Oakland was only sparsely populated, and G. E. had just completed their sprawling plant on a 24-acre site earlier that year.
Construction was begun on the studio and transmitter buildings in June of 1923, about a year before the company's third station, KOA in Denver, was begun. The license was applied for and the call letters KGO assigned. Those call letters had previously been held by a radio store in Altadena, near Los Angeles. That station had gone off the air after less than a year of operation.
Meanwhile, newspapers in the area were heralding the coming of a great new super-station to the Bay Area. The "Examiner" headlined, "Plans Ready for Biggest Radio in the West". It announced that the new thousand-watt station would be strong enough to "throw the human voice one third around the world ... more powerful than any station west of Schenectady, New York," referring to G. E.'s eastern operation.